Google through its Blog mentioned of their Gmail team working hard to make sure that every message you care about arrives in your inbox, and all the spam you don’t want remains out of sight using AI.
According to google, Gmail spam filter has been very much based on you clicking the “Report spam” and “Not spam” buttons, you were not only improving your Gmail experience right then and there, but also training Gmail’s filters to identify spam vs. wanted mail in the future.
“Now, we are bringing the same intelligence developed for Google Search and Google Now to make the spam filter smarter in a number of ways below” says Gmail Team.
- For starters, the spam filter now uses an artificial neural network to detect and block the especially sneaky spam—the kind that could actually pass for wanted mail.
- We also recognize that not all inboxes are alike. So while your neighbor may love weekly email newsletters, you may loathe them. With advances in machine learning, the spam filter can now reflect these individual preferences.
- Finally, the spam filter is better than ever at rooting out email impersonation—that nasty source of most phishing scams. Thanks to new machine learning signals, Gmail can now figure out whether a message actually came from its sender, and keep bogus email at bay.
AI Know What You Want
Its AI will take those preferences and use them to customise your spam filter. "While your neighbor may love weekly email newsletters, you may loathe them," wrote Somanchi. "The spam filter can now reflect these individual preferences."
It's also adding new "Postmaster Tools" - aimed at companies that send a lot of emails. Any firms that meet Google's reputation requirements will be able to see how often its users mark their messages as spam - allowing them to tweak them so they're taken more seriously.