Just a week after buying Datacap, IBM announced the purchase of Unica, a marketing and analytics company based in Waltham, MA. According to the company release, IBM paid $21 a share or a total of $480 million for Unica--chump change for a company like IBM.

With Unica, and its purchase of web analytics vendor Coremetrics this past June, IBM is making a concerted and clear effort to engage in web content management marketing. These two tools when combined with other IBM web content management products should logically lead to a coherent web content management for marketers strategy

According to the General Manager for IBM Industry Solutions Craig Hayman
"Unica was a clear choice for IBM based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organizations around the world."